Win the NEW
Product Development Game

Gain an unfair advantage

Cut your time to new revenue 75% or more

Get Product Market-Fit Super Fast

Confident Businessman

Are you creating products that reshape markets?

Young Smiling Lawyer

Are you backing or funding breakthrough innovation?

Be the disruption.
Force your competitors to chase you. 

Dramatically cut your time to payout. 

Over 90% of New Lean Projects Fail

Lean is not enough for disrupting markets.

 Great project management for how you develop is not sufficient. 

To win, you need a full story - with all the W's:
Who? Where? What? Why? When?

Introducing Market Fit Fast
A governance system for high uncertainty, high-stakes innovation

Create a product vision that delivers on all the elements of a great story.

Moving People

Demographics are too vague.


Target your real first buyers. 


Business Meeting

Viable is a delusion.


Deliver compelling customer value.


Business Discussion

Failing fast is flailing.


Work the right things, the right amount.


Not just great ideas. 

Winning methodologies discovered through rigorous research.

Tested and refined on some of the most strategically valuable projects.

Wavy Abstract Background

Breakthrough solutions laser-focused to unleash your team's innovation.

  • Consulting - Find & fix what matters most, now 

  • Coaching - Guide your team to de-risk your project  

  • Bootcamps - Hands-on workshops on your current project 

  • Training - Tailored for you team's needs

Unleash your team. Now.