The NEW Product Development Game

We consult with
technology executives
responsible for 
the business outcomes

of new products. 

Get Product Market Fit 75% Faster
than Current Best Practice

Over 90% of All-New Product
Innovation Fails

Lean and Agile are not enough
to disrupt existing markets
or to create new markets
but most don't know why.

Introducing Market-Fit-Fast

A new governance system
for high-stakes, high uncertainty innovation

A Competitive Advantage 
Delight Customers   |   Reduce Risk   |   Save Time, 

The World's New Best Practice

Define The NEW Game

A Passion
Customer value
Breakthrough innovation

Patrick Hogan has a passion for disruptive innovation and decades of experience launching V1 products. 


I performed rigorous, multi-domain research on the best practices for product development to disrupt markets.

A New Approach
New models for the most lethal decisions. 

Powerful, well-known tools for product development including Lean, Agile, Design-thinking mostly fail in the high uncertainty breakthrough innovation.


I have created, developed, and proven new more precise, more accurate innovation models to fill the voids these mainstream models can't.


Using this new approach - new ways to make key decisions - you quickly deliver compelling value to the right customers.

Driving the key decisions to: 
 Quickly Deliver  |  Compelling Value  |  to Market Leaders

Get Actionable Insights others can't offer 

The new game for making key decisions for high-uncertainty Product Development

 Proprietary Market-Fit-Fast Methodologies 

Engage the right first buyer


We use Gateway Adopters Psychographics 
to understand who 
the right first buyers are for new concepts and what they find compelling

Deliver a series of compelling releases


Not just viable.

We use Customer Value Accelerator decision model and Minimum Compelling Offering to streamline your work and investment to focus on compelling features

Govern the project to 
maximize your ROI


Minimize your biggest risks.  We use Top Risk Now decision models to keep your team focused on what will create the biggest impact and maximize returns


How We Engage 
Insight, Action in Days | Not Weeks, Months
New vision & new team skills 

We engage your team in a series of meetings to see which breakthrough concept will work best to unblock unleash your team's creativity.
Then we use the right point-decision model in hands-on workshops to quickly unblock the team.
We then move to the next innovation sticking point.

Win the New Innovation Game

Gain an unfair advantage - quickly.


Quickly deliver compelling Products to market leaders
Create a repeatable system for NEW, market-changing products