The NEW Product Development Game
We consult with
the business outcomes
of new products.
Get Product Market Fit 75% Faster
than Current Best Practice
A new governance system
for high-stakes, high uncertainty innovation
A Competitive Advantage
Delight Customers | Reduce Risk | Save Time, Resources
The World's New Best Practice
Define The NEW Game
Patrick Hogan has a passion for disruptive innovation and decades of experience launching V1 products.
I performed rigorous, multi-domain research on the best practices for product development to disrupt markets.
A New Approach
New models for the most lethal decisions.
Powerful, well-known tools for product development including Lean, Agile, Design-thinking mostly fail in the high uncertainty breakthrough innovation.
I have created, developed, and proven new more precise, more accurate innovation models to fill the voids these mainstream models can't.
Using this new approach - new ways to make key decisions - you quickly deliver compelling value to the right customers.
Driving the key decisions to:
Quickly Deliver | Compelling Value | to Market Leaders
Get Actionable Insights others can't offer
The new game for making key decisions for high-uncertainty Product Development
Proprietary Market-Fit-Fast Methodologies
Engage the right first buyer
We use Gateway Adopters Psychographics
to understand who
the right first buyers are for new concepts and what they find compelling
Deliver a series of compelling releases
Not just viable.
We use Customer Value Accelerator decision model and Minimum Compelling Offering to streamline your work and investment to focus on compelling features
Govern the project to
maximize your ROI
Minimize your biggest risks. We use Top Risk Now decision models to keep your team focused on what will create the biggest impact and maximize returns
How We Engage
Insight, Action in Days | Not Weeks, Months
New vision & new team skills
We engage your team in a series of meetings to see which breakthrough concept will work best to unblock unleash your team's creativity.
Then we use the right point-decision model in hands-on workshops to quickly unblock the team.
We then move to the next innovation sticking point.
Win the New Innovation Game
Gain an unfair advantage - quickly.
Quickly deliver compelling Products to market leaders
Create a repeatable system for NEW, market-changing products