The NEW Product Development Game

We consult
technology executives
to conquer new market

Get Product Market Fit 75% Faster

Current practices like Lean and Agile are just not enough

Over 90% of all-new projects fail 

But most leaders don't know why

Introducing Market-Fit-Fast

A new governance methodology

Gateway Adopters Psychographics (GAP)


We use GAP insights to go beyond demographics to target and engage your real first buyers.  The real market leaders that adopt new concepts. 


Customer Value Accelerator (CVA), Minimum Compelling Offering (MCO)


We use CVA and MCO to go beyond viable and MVP to 

Deliver compelling - yet in a fraction of the time. 

Streamline work to how customers really value.  

Top Risk Now


TRN governance defines the NEW innovation game, beyond Lean.  

Know what to work on, now.  When to change focus.

Max your impact. ROI.

Min your biggest risks. 


Learn more at

The World's New Best Practice

Define The NEW Game

A Passion
Customer value
Breakthrough innovation

Patrick Hogan has a passion for disruptive innovation and decades of experience launching V1 products. 

Patrick Hogan161_edited_edited.jpg

I performed rigorous, multi-domain research on the best practices for product development to disrupt markets.

A New Approach
New models for the most lethal decisions. 

Powerful, popular tools for product development mostly fail in the high uncertainty breakthrough innovation.  These include Lean, Agile, Design-thinking


I have researched, designed, developed, and proven new more precise, more accurate innovation models to fill the voids these mainstream models can't.


Using this new approach - new ways to make the key decisions - you quickly deliver compelling value to the right customers.

Actionable Insights Others Can't Offer

Delight Customers   |   Reduce Risk   |   Save Time, Resources 


How We Engage 
Insight, Action in Days | Not Weeks, Months
New vision & new team skills 

We engage your team in a series of meetings to see which breakthrough concept will work best to unblock unleash your team's creativity.
Then we use the right point-decision model in hands-on workshops to quickly unblock the team.
We then move to the next innovation sticking point.