Complex projects have many killer risks


Max your ROI - know compelling - sync design, customer development and mitigate your biggest risks before you make bigger bets  


Maximize the value of your project, mitigate your biggest risks 

Creating new offerings is fraught with many risks as there are many ways a project could flounder.  And, whether hatched within an Enterprise or funded by Angels or VC's, in the end, most new projects do fail, at a rate of over 90%.


​When you launch a new offering it is very hard to know and measure why your big bet lands with a "thud". 

  • ​Does it flounder because of branding, naming, pricing, or packaging?

  • Does it not perform - well enough? 

  • Does it have a flawed value prop? 

  • Do the users have a hard time using it - to realize the value? 


​Why do you make big bets - before you learn any of this?  


On their own, Agile or Lean learning methodologies are not enough:  just going quicker, alone, does not clarify your hypothesis or why a project flounders.  

Don’t just blindly go faster, making yet bigger and bigger bets. 


Manage your project, your investment, as a learning effort that is precisely focused on reducing your projects' killer risks, in sequence.  Ramp up your project as you mitigate your biggest risk, learning the most for the least investment, before you next big bet 


4 steps from concept to compelling release



Maximize your return on investment by structuring your project to ramp up as you mitigate your project's killer risks. 

Use the learning models like Agile and Lean as they were intended - to learn the most you can for the least investment. 

By focusing sprints on your top risk, one at a time, you can learn, adapt and pivot quickly - before your next, bigger bets.  


Emulate Serial Innovators  

Use the same best practices that Gateway Adopters use to disrupt their own markets - maturing, prooving new concepts that the mass-market follows  


Seattle WA

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How this and other tools are combined

See how combinations of these decisions tools quickly breakthrough the big challenges that stick almost every project