WHAT NEW CAPABILITIES SHOULD WE BUILD/NOT BUILD, NOW?
CREATE COMPELLING IN 5 STEPS
COMBINE KEY CONCEPT TO QUICKLY DEFINE AND VALIDATE COMPELLING
Focus on you biggest risk type - typically value
Define a precise vision
Target the precise customer - role, demo, and psychographics
Align your team's effort to how customers value
Define what could be compelling - validate concepts
CREATE A NEW PERSPECTIVES
SELECT THE RIGHT DECISION TOOLS
LIST W/ LINKS (AS THEY EXIST)
SEQUENCE YOUR KEY DECISIONS
LIST OF 5 DECISIONS
REDUCE YOUR TOP RISKS
To emulate the success of breakthrough innovators:
Know the risks that most endanger your project
Engage the right people to mitigate the risk
Early, before you make big bets
REAL-TIME, ACTIONABLE FEEDBACK
About the important issues, early
Jumping into new, dynamic markets is risky. Most projects fail. It’s tough to know which capabilities to create first. Projects often requiring cycles of trial and error and serious investments before a payoff. Contradictory, shifting, and often whimsical market feedback are not much help as it often results in overdevelopment that can fail to launch.
You can quickly leverage your strengths to land in a new market by engaging the right people in a structured/in-depth conversation that offers precise, clear, high-quality actionable insights - early before you make big investments. By focusing on delighting the people most likely to adopt new concepts, Gateway Adopters, you can mitigate your biggest risks and streamline your efforts to increase your ROI.
Vision Teams have helped a wide range of teams from big projects like the unified Microsoft Office API, to startups creating consumer offerings, too medium-size firms crating new dev platform. It can work for your efforts too.