CREATE COMPELLING IN 5 STEPS

COMBINE KEY CONCEPT TO QUICKLY DEFINE AND VALIDATE COMPELLING

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Focus on you biggest risk type - typically value

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Define a precise vision

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Target the precise customer - role, demo, and psychographics

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Align your team's effort to how customers value

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Define what could be compelling - validate concepts 

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REAL-TIME, ACTIONABLE FEEDBACK

About the important issues, early

Jumping into new, dynamic markets is risky.  Most projects fail.  It’s tough to know which capabilities to create first.  Projects often requiring cycles of trial and error and serious investments before a payoff.  Contradictory, shifting, and often whimsical market feedback are not much help as it often results in overdevelopment that can fail to launch.  

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You can quickly leverage your strengths to land in a new market by engaging the right people in a structured/in-depth conversation that offers precise, clear, high-quality actionable insights - early before you make big investments.  By focusing on delighting the people most likely to adopt new concepts, Gateway Adopters, you can mitigate your biggest risks and streamline your efforts to increase your ROI. 

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Vision Teams have helped a wide range of teams from big projects like the unified Microsoft Office API, to startups creating consumer offerings, too medium-size firms crating new dev platform. It can work for your efforts too.