Scenario  

Grow new revenues, fast

Often 75% faster  

Your challenge 

How can my team generate new revenues - sooner?  For less? 

Your situations:

Are your team's new offerings often lackluster, competitive but not compelling?  Is it taking too much time, investment to launch new offerings?  And when you do land, does it often take a V3 to finally realize your vision? 

What you do:  new organization, learning model

Are you reorganizing your teams in hopes of creating better performance?

Have you helped your team change how the creat new offerings using Agile and Lean - and though they deliver fast it's often incomplete and may take even more investment and multiple releases to reach a compelling offering.  

You are using the latest infrastructure and work to create a skilled team. 

Your goal:   

  • Increase my team's R&D returns 

  • New revenues, faster, with smaller teams 

  • Kill and or pivot projects that are not going to succeed - sooner

  • Build a team that can successfully create a competitive advantage, repeatadly. 

  • A. Target the people most likley to adopt

    Identify the people - the subsegment - within your market that are most likely to adopt your new offering

  • B. Engage the right people in the market the right way

    Use lightweight customer development models to engage the right people and get their perspective on what is compelling, delighting value

  • C. Emulate the execution of serial market disruptors 

    ​Manage your project with the best practices that enable serial market disruptors  to succeed with high-risk, novel projects - where others fail  

Solution 

  • Target the right people... 

  • Engage them... 

  • Emulate successful innovators  

Principles 

Precisely focus your learning model on the key people within a market and deliver a compelling offering so valuable that they will take the risk of stopping what they do now to try something new.  

  

  • Markets are NOT homogeneous

    There are people in every market that are more likely to adopt your new offering - and prove it to the mass market so they will follow..

    Even IF they have the same problems (they don't) - the mass market doesn't have the same goals,  skills, and mindset.  

     

    If you are entering a new market or disruptive a market - you can target and create a compelling offering for Gateway Adopters 

  • Use simple, successful, high ROI  project management principles and models

    Emulate how Gateway Adopters  successfully manage high-risk/high-stakes projects to win - transforming nascent technologies into market-leading solutions - that the mass market follows

    See Top Risk Now

  • Lean Market Development

    Engage a small group of the right people - in the right role with the right mindset, early - to mitigate your biggest risks. 

    Creat more actionable insights into customer value with a unique perspective to define compelling

     

    See Vision Team 

     

     

     

Why this works.

Why care about "Gateway Adopters"?

They are a key stop on the path to mass adoption. 

Serial breakthrough innovators repeatedly pursue and manage high-risk projects to prove winning solutions.  They are the "provers" of new concepts.   

You can find and engage them in your market. 

You can emulate how they succeed.  

A catalyst to the mass market for great solutions  — not a "chasm".  

Contact us to learn more. 

Seattle WA

425 444 2904

Describe and validate your vision in a few succinct statements.

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