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Sales Managers:

Win. Again.

Is your pipeline stuck?

Quickly gain an unfair advantage 

Leverage breakthrough insights to win 

Capture the only buyers still spending 

Before your competition even knows they exist, let alone how to finds them

Linchpin Buyers;

The only people spending in the new market reality 

Who is - and - who is not a Linchpin Buyer?  

What are their "tells"? 

How do you Identify Linchpin Buyers? 

So that you can; 

- Engage the most lucrative sector of any market 

 - Qualify and NOT waste time selling to the 80% that are not buying

Win again in the new market reality.  

Your sales are stalled because your selling process was carefully crafted to engage mainstream buyers in a stable, pre-COVID world.  But it’s not working.  Stop flogging the same horse with the same tools that do not fit our new market reality. 

 

Demographics are not enough

 

Most buyers are frozen.  Crucially one group is not. Who are they?  How are they different? How can you adapt your selling motion to engage them? What are their “tells”? 

 

And there is a big potential if you do find them.  They typically have twice the funds and the power to spend it. 

These buyers are hard to find, but they are a lot like you - that they want to gain an unfair advantage doing something others are not. But demographics – the core of your old pipeline – will not help you find them. 

A new perspective:  Psychographics

My name is Patrick Hogan and through decades of research I into psychographics.  I discovered the segment that you want to target.   

Linchpin Buyers. 

Through big data analytics, I know 4 simple questions to quickly identify the 10% within EVERY market that thrive leveraging dynamic markets.  

 

Now I am helping sellers win deals faster applying these battle-tested insights in your sales process.  

How you find and engage Lincpin Buyers are quite different from mainstream buyers.  Luckily, Linchpin Buyers’ unique 'tells' make them easy to spot and cull from the heard of indecisive, tire kickers, and timewasters. 

Win in the new market reality

Quickly leverage these breakthrough insights into who buys, now.   

 

As a successful territory manager, I can help you quickly adapt these insights and win in the new market reality - now,  while your competitors take a few quarters to learn that the old, stable market is not coming back.

For More

Share your email above. 

 

And I will share the key insight captured 4 simple questions of the 

Buyer Psychographic Insight System

So you can

 

Engage the most valuable - only? - buyers left in your market

 

Qualify and NOT waste time selling to the 80% that are not buying

Describe and validate your vision in a few succinct statements.

Get your free Value Prop Scratch Pad starter kit HERE 

©2020 by Gateway Adopters LLC