Get Market Fit. Fast.
Land compelling new products with mainstream market leaders 75% sooner.
Improve project success by 80%.
Market Fit Fast
Beyond Lean and Agile,
Quickly delivering ‘compelling’ (not just viable) products
to your market’s most strategic buyers: the Gateway Adopter.
Quickly win with Market Fit Fast (MFF), a revolutionary new approach to successfully delivering high-stakes, breakthrough, differentiating products.
At its core, MFF is a toolkit of decision-making models and governance methodology for game-changing, innovation projects.
MFF quickly filters out the noise so you can act on the real market signal, improving project success by 80% or more — far better than any other method.
Engage Mainstream Market Leaders.
90% of market signals are a dangerous illusion.
Focus your market engagement and subsequent investment on the issues driving the most strategically important segment of a market - the real mainstream market leaders: Gateway Adopters. This unique buying psychographic is in every market.
Drive Compelling Customer Calue.
Viable isn't enough - deliver offerings that are compelling.
Embedded in the MVP concept is a one-dimensional view of customer value: high vs. low. It’s wrong. Quickly leverage how people really value - in two dimensions.
Maximize Your ROI. Adapt Your Project to its' Risks
Lean is not enough.
Failing fast is still failing. It only pays off IF you're focused on the top killer-risk.
Get the most out of Lean by focusing on the six risk types that kill most innovation projects.
Give your sprints a mission with the missing manual for Lean - Top Risk Now (TRN).
What our clients say.
Often one planning meeting reduces the time to create a compelling release from months to a similar number of weeks.
75% reduction in time to market.
A CEO reaction: "....your visit is a team morale event. The team knows that when you walk in the door that, when you leave they will have new clarity and are better able to work together doing creative, great work and won't be wasting thier efforts"
Unleash creative collaboration, constructively resolve hidden conflict.
"Within one meeting, with a new perspective on the "what" a team creates, we can innovate in new ways — vs. weeks and months of training
developing new roles."
A bigger impact than adopting
Agile, in a fraction of the time.
"In a few minutes, I saw you transform the culture of a team. Your model offers a new language that bridges across the silos of different specialties enabling them to collaborate and act in new ways."