Grow new revenues, fast

Get to new revenues often 75% faster  

Your challenge: 

How can my team generate new revenues - sooner?  For less? 

Your situations:

Are your team's new offerings often lackluster, competitive but not compelling?  Is it taking too much time, investment to launch new offerings?  And when you do land, does it often take a V3 to finally realize your vision? 

What you do:  new organization, learning model

Are you reorganizing your teams in hopes of creating better performance?

Have you helped your team change how the creat new offerings using Agile and Lean - and though they deliver fast it's often incomplete and may take even more investment and multiple releases to reach a compelling offering.  

You are using the latest infrastructure and work to create a skilled team. 

Your goal:   

  • Increase my team's R&D returns 

  • New revenues, faster, with smaller teams 

  • Kill and or pivot projects that are not going to succeed - sooner

  • Build a team that can successfully create a competitive advantage, repeatadly. 

  • A. Target the right people

    Identify the people - the subsegment - within your market that are most likely to adopt a new offering

  • B. Engage the right people in the market

    Use lightweight customer development models to engage the right people and a new perspective on value

  • C. Emulate serial market disruptors 

    ​Emulate the project management best-practices that enable serial market disruptors  to succeed where others fail - on high-risk projects  


Target the right people, engage them to confirm your vision and emulate repeated market disruptors 


Precisely focus your learning model on the key people within a market and deliver a compelling offering so valuable that they will take the risk of stopping what they do now to try something new.  


  • Market are NOT homogeneous 

    There are people in every market that are more likely to adopt a new offering than the others within the market - and prove it to the mass market so they will follow..

    Even IF they have the same problems (they don't)- they don't have the same goals,  skills, and mindset.  


    If you are entering a new market or disruptive a market - you can target and create a compelling offering for Gateway Adopters 

  • Lean Market Development

    Engage a small group of the right people - in the right role with the right mindset, early - to mitigate your biggest risks. 

    Creat more actionable insights into customer value with a unique perspective to define compelling 

  • Use the simple, successful, high ROI  project manegment model

    Emulate how Gateway Adopters  successfully manage high-risk projects to win - transforming nascent technologies into market-leading solutions - that the mass market follows


Seattle WA

425 444 2904



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Describe and validate your vision in a few succinct statements.

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