Top Risk Now


High-stakes/high-risk projects have many killer risks

Max your ROI - know and create compelling - while mitigating your biggest risks before you make bigger bets 


Sync concept value, design and customer development 

Your challenge  

Maximize the value of your project, mitigate your biggest risks 

Creating new offerings is fraught with many risks as there are many ways a project could flounder.  And, whether hatched within an Enterprise or funded by Angels or VC's, in the end, most new projects do fail, at a rate of over 90%.


​When you launch a new offering it is very hard to know and measure why your big bet lands with a "thud". 

  • ​Does it flounder because of branding, naming, pricing, or packaging?

  • Does it not perform - well enough? 

  • Does it have a flawed value prop? 

  • Do the users have a hard time using it - to realize the value? 


​Why do you make even bigger bets - before you learn any of this?  


On their own, Agile or Lean learning methodologies are not enough:  just going quicker, alone, does not clarify your hypothesis or why a project flounders.  

Don’t just blindly go faster, making yet bigger and bigger bets. 


Manage your project, your investment, as a learning effort that is precisely focused on reducing your projects' killer risks, in sequence.  Ramp up your project as you mitigate your biggest risk, learning the most for the least investment, before you next big bet 


4 steps from concept to compelling release



Maximize your return on investment by structuring your project to ramp up as you mitigate your project's killer risks. 

Use the learning models like Agile and Lean as they were intended - to learn the most you can for the least investment. 

By focusing sprints on your top risk, one at a time, you can learn, adapt and pivot quickly - before your next, bigger bets.  

Emulate serial breakthrough innovators  

This approach to successful Innovation Management was borne from 4 years of extensive research – 100’s of interviews and analyzing 400,00 data points from 3,800 high-risk, high-stakes projects. 


The key findings: the successful projects driven by Gateway Adopters all had amazingly similar characteristics – that were unique to this group.  These characteristics are now manifest in the First Risk First decision model. 

Use the same best practices that Gateway Adopters use to manage their high-risk project and disrupt their own markets - maturing, proving new concepts that the mass-market follows.