Top Scenarios

Quickly unleash your teams' novel insights.

Solutions to your most vexing, complex innovation challenges 

Define "what". 

Don't wast more resources just going faster with Lean and Agile.

Though every new product development project is unique, almost everyone gets stuck at complex, common decision points.  These sticking points typically involve select one option from many choices -  considering several factors.  

  

​​Just as great physicians develop effective treatments to common pathologies — that patients often don’t know they have — we use our rigorous methodology to create solutions that quickly address these common, chronic — often unrecognized — challenges.  

Below are the highest-impact strategic challenges and the corresponding solution of decision tools we use to quickly unleash your team.

Challenge  

How do I grow new revenues faster? 

Common roadblocks to getting to new revenues: 

How do you create a compelling offering   ​without wasting time and resources?

How can we focus and kill what I should, sooner? 

How do leverage my team's current strengths to gain a competitive advantage?  Fast?  

Market Fit Fast platform.

Identify, engage, and emulate the people that change markets.

 

  • Identify the people within your target market most likely to adopt your new offering - and what they find compelling

  • Engage the target market with dynamic customer development, messaging strategy, and sales qualification guidance 

  • Emulate the project management practices that enable market leaders to repeatedly win in their market

Challenge 

What new capabilities should we build - and not build - now?! 

Your situation:  Your team is ready to build NOW.  But you can't and shouldn't do everything on your backlog. 

 

See how we sequence key decisions and use best a package of best-practice models to determine: what you should not build now, and for what you do build, what you should lavish with resources and where you satisfice.   ​

We use this package of decision tools to quickly solve this challenge, filtering from all you could do to what you should do, now:  

  • Gateway Adopters

  • Value Prop Scratchpad 

  • Customer Value Accelerator 

  • Minimum Compelling Offering

  • Top Risk Now

  • Hourglass Interview

Challenge

What new market should we enter now to make the most of the assets we have?  

We have a great set of capabilities.  There are many markets we could enter, but - to grow new revenues fast- which market should we enter now that will best leverage what we have? 

  • What are the permutations of what we have we could use?

  • Which market would value what we have now, the most, with the least new development? 

  • How do we not kill the best option during the evaluation? 

  • How do we get the team to support it? 

The sequence of tools:

  • Value Prop Deployment

  • Gateway Adopters

  • Value Prop Scratchpad

  • Customer Value Accelerator 

  • Minimum Compelling Offering 

  • Top Risk Now

  • Channel Focus

  • Hourglass Interview

Challenge

To enter a fast-changing, dynamic (new) market, what capabilities should we offer/build first?  

Your roadblocks: 

How can I best leverage what we have now to grow new revenues, quickly?

 

We have identified a new market we want to enter - but we don't know the market well so there are lots of unknows and high levels of risk.  

To be compelling to new decision-makers and access a new budget we use the sequence of tools:

  • Ansoff Matrix

  • Top Risk Now

  • Gateway Adopter

  • Value Prop Scratchpad

  • Customer Value Accelerator 

  • Vision Team

  • Hourglass Interview

Challenge

Which project should we select, support? 

Your roadblocks:

Of the many projects I could back - how do I select - and then invest in - the best candidate? 

  • Which project is the most innovative?

  • Which projects best supports our growth strategy? 

  • How do we not kill the best option during the evaluation? 

  • How do we get the team to support it? 

The sequence of tools:

  • Ansoff Matrix

  • Value Prop Scratchpad

  • Customer Value Accelerator 

  • Minimum Compelling Offering

  • Ideation 

  • Innovation Tournament

  • Vision Team 

  • Hourglass Interview 

For your unique challenge

How do you unleash your team's unique skills and reduce your time to market?

Know compelling.  Deliver faster. 

With our Framework, we can unleash your team quickly. 

Focus on the right people, use the right decisions to unleash your team

We custom-configure the right sequence of powerful decision tools to quickly help your team create, share implement a common vision for compelling, fast.   ​

Contact us to learn more

Why this works.

Why care about "Gateway Adopters"?

They are a key step on the path to mass adoption.  

They are serial breakthrough innovators that repeatedly seak and manage high-risk projects to create new winning solutions.  

You can find and engage them in your market. 

You can emulate how they succeed.  

A catalyst to the mass market for great solutions  — not a "chasm".  

Presentations

We have shared these decision tools in several pubic venues like:

University of Washington's Technology Transfer CoMotion Labs,

Seattle - Startups Fundamental Friday

Spokane - Startup Bootcamp

Beyond Agile Seattle

Lean Startup Seattle

Product Management Community 8/2019

'17, '18 & '19 Seattle Product Camp 

For our most recent presentation at 2019 Product Camp - "What should we build, now?"> (PDF) 

Unleash your team.  Contact us.

Seattle WA

425 444 2904

Describe and validate your vision in a few succinct statements.

Get your free Value Prop Scratch Pad starter kit HERE 

©2020 by Gateway Adopters LLC