Value Proposition Scratchpad

Don't just intrigue your audience 

Use your conversation to learn and land compelling faster.

Your challenge 

Concept Fit. Fast. 

Not just a poetic vision, but a tool to mitigate your biggest risk. early, fast.

Just telling your story is not enough. 


Leveraging one of your biggest time investments to do more than networking. Early.   

To succeed you must spend a lot of time in many conversations engaging often brilliant people.  More than networking, you can leverage that effort, that expertise, to refine your vision, every conversation.  

​Use the Value Prop Scratchpad to not only describe your vision but solicits actionable insights to refine, streamline, make your vision more robust and real faster.  


Value Prop Scratchpad

  1. For [target customers]

  2. With the [goal and aspiration]

  3. Who [have a need/roadblock/challenge to reaching the goal],

  4. Our offering is a [product category for new offering]

  5. that provides [key benefits or roadblock removing capabilities],

  6. And unlike [the alternatives and competition]

  7. Our offering [differentiation, competitive advantages]

  8. How: [Market Fit Fast value types: Delighters, Linears and Musts]


  • Clarify your target scenarios 

    Be precise and clear about the potential customers you are targeting, thier goals, aspirations and their challenges you will address

  • Mitigate your biggest risks, early.

     With a testable vision, you can validate, focus and quickly refine your concept with actionable insights from Market Experts.

    Mitigate your biggest risks early, cheep before you make big bets. 

    See tools like the Hourglass Interview and Gateway Adopter Vision Team to quickly and rigorously test this vision to adapt and pivot before you make your next big bet. 

  • Feed the next steps

    Use Lean principles on your plan. 

    Start with the core concepts in the Value Prop Scratchpad


    Once vision starts to gel and become cohesive - then transition what you have learned to the Value Prop and Business Model canvas.

Learn about top scenarios. 

See how combinations of these decisions tools quickly breakthrough the biggest endemic challenges that stick almost every project 

Contact us to learn more.

Send us a note requesting your Vale Prop Starter Kit and we will send you: 

  • The Value Proposition Scratchpad template,

  • A written guide to complete the template

  • A link to a short video Workshop conducted at the University of Washington CoMotion technology transfer Lab Bootcamp  

425 444 2904

Free offer

Describe and validate your vision in a few succinct statements.

Get your free Value Prop Scratch Pad starter kit HERE 

©2020 by Gateway Adopters LLC