WIN

The NEW Product Development Game!

Get Your Product MARKET-FIT

75% Faster!

Defining New Markets requires more than Lean and Agile. 

90% of new projects fail.

'Failing-Fast' is still failing,

but most innovation leaders

don't know why.

WHAT WE DO

We consult with technology executives that want to quickly conquer new markets.

We offer revolutionary decision models that help your teams unearth new insights that are essential for creating successful market-defining products.

INTRODUCING

MARKET-FIT-FAST

A New Innovation Governance Methodology

QUICKLY DELIVER   |   COMPELLING PRODUCTS   |   TO MARKET LEADERS

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Beyond blunt demographics. Use GAP to target and engage your first real  buyers ~ these leaders that persistently champion breakthrough concepts.

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Beyond "viable" and MVP concepts,  CVA creates compelling customer value in a fraction of the time. Streamline what you do to how customers really value your work. 

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Beyond Lean and Agile, TRN defines your market's NEW innovation game.  Maximize your impact in dynamic markets, delivering compelling value in a fraction of the time.

THE SECRET SAUCE THAT FILLS IN THE GAPS

THE WORLD'S NEW BREAKTHROUGH METHODOLOGY

New Insights and Perspectives for Successfully Making Tough Key Decisions that Most Teams Botch.

Stop doing what doesn't work! Even if everyone else does it!

 

The well-known mainstream practices fail breakthrough innovation. Concepts like Lean, Agile, and Design Thinking are powerless. They leave blind spots that kill most projects.  

 

Do what works! Now there is a solution!  Use our little-known, yet proven, decision models that fill the gaps that these legacy models can't.

 

Sophisticated, multi-stage research revealed these new concepts and their secrets. These simple yet powerful innovation-decision models have been rigorously researched, developed, and battle-tested.

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WORKING WITH US, YOU'LL...

Quickly Create Compelling Customer Value by Streamlining Investments and Eliminating Wasted Efforts

HOW WE ENGAGE

INSIGHT & ACTION IN DAYS
Not Weeks or Months

We initially engage teams in a series of short, structured interviews and Q&A sessions to discover the greatest opportunities. 

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Once identified, we then focus on the key decision points, matching the challenge to our unique breakthrough concepts, where we can create the greatest insights and impact.  

 
With the right decision point and model, we then configure the best way to engage. From “done-with-you” to “done-for-your” styles, we help you reach your goals – balancing speed, effectiveness vs. maturing and scaling your team.  

 

In hands-on workshops, using existing challenges, we quickly unleash your team's creativity. Often in hours or days, not weeks.  

 

Then, we move to identify and unblock the next sticking point to unleash your market-redefining innovation.

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ABOUT PATRICK HOGAN

BREAKTHROUGH INNOVATION

"I have a passion for delivering customer value that shakes up the status quo."

"As I helped deliver market-disruptive products, I've also taken the next step to change how teams innovate."

 

"What was a "best practice" just was not good enough. Most don't know that they're making poor, mostly lethal choices, with tools unfit to the hard decisions they face. This dooms almost all new innovative projects. The mainstream tools they take for granted are just not a fit for the challenge and the level of uncertainty they face.

 

I performed years of rigorous multi-domain research into each of these key, potentially lethal, decisions. With these insights, I've developed and battle tested new methodologies and decision models that fit the level of uncertainty at each key point. Each model triggers new perspectives inspiriting a team's creativity, often cutting the times to release compelling new products by over 75%."