The NEW Product Development Game
Lean and Agile are popular, but they are just not enough
to disrupt existing markets or define new ones.
Over 90% of new projects fail. "Failing fast" is still failing.
But most innovation leaders don't know why.
Get Product Market Fit 75% Faster
We consult to technology executives that want to quickly conquer new markets.
We help you apply new breakthrough decision models that offer new insights
so your team can create market-defining products
release after release.
Quickly deliver | compelling products | to market leaders
A new innovation governance methodology
Gateway Adopters Psychographics (GAP)
We use GAP insights to go beyond demographics to target and engage your real first buyers. The real market leaders that adopt new concepts.
Customer Value Accelerator (CVA), Minimum Compelling Offering (MCO)
Beyond "viable" and MVP concepts, we use CVA and MCO to deliver compelling products - in a fraction of the time.
Streamline work to how customers really value.
Top Risk Now
Beyond Lean and Agile, TRN defines the NEW innovation game.
TRN gives these models a mission.
Know what to work on, now.
Maximize your impact. ROI.
Minimize your biggest risks.
Learn more at
The World's New Best Practice
Define the NEW game for your market - with new perspectives
A new approach is needed to win.
New models for the once lethal decisions.
Popular product development models mostly fail high uncertainty innovation. Even powerful concepts like Lean, Agile, and Design-thinking are not enough. They leave lethal voids that confound teams and kill projects.
Now there is a solution: I have researched, designed, developed, and proven new and simple innovation-decision models to fill the key gaps that these legacy models can't fill.
Using this new approach - with new ways to make key decisions - you will quickly deliver compelling value to the right customers.
A passion for customer value,
Patrick Hogan has a relentless passion for market-changing innovation.
Across a career guiding V1 products facing a series of critical challenges, I performed rigorous, multi-domain research on the best practices for disrupting markets.
When the current state is still not solving the challenge, and teams are still repeatedly getting stuck and projects are floundering,
I create a new more accurate, precise decision model.
Actionable Insights Others Can't Offer
Delight Customers | Reduce Risk | Save Time, Resources
How We Engage
Insight, Action in Days | Not Weeks, Months
We engage your team in a series of short, structured interviews and Q&A sessions to find the greatest opportunities.
We then focus on one decision point, matching the challenge to where our unique breakthrough concepts can create the greatest insights and impact.
We then use the right point-decision model in hands-on workshops to quickly unleash your team's creativity. Often in hours or days, not weeks.
We then move to identify and unblock the next innovation-decision sticking point.