ABOUT
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Stop Wasting Time on What You Don't Need.
We work with teams to leverage their technology and market expertise, complementing their insights with innovative practices that create the most customer value in the shortest time.
For example, we help teams target and engage the right market segment to obtain a competitive advantage, fast, often 75% faster than traditional methods.
To achieve these goals, we also help with best practices and skills development so your team can quickly replicate - and emulate the best practices of the innovators that repeatedly bring new concepts to life and change markets – Gateway Adopters.
MANAGING DIRECTOR
PATRICK HOGAN
Patrick has over  25 years of experience helping teams work together to bring compelling breakthrough concepts to new markets – often in a fraction of the time and expense.
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Whether at startups or enterprises, he's launched high-risk, Version 1 offerings to nascent markets, becoming a functional expert at finding the right customers for a new, disruptive offering and determining what these customers find compelling.
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He uses unique skills to bring clarity and precision to the 5 biggest roadblocks that choke most new projects, their vision, their target customers, problems they solve, how they align, what they build, to value, and how they engage their market. 
Patrick has been a founder or an executive with startups in SaaS, AR/VR platforms, online media, and consumer services, and led teams in large firms like Adobe, MSFT, and Avanade, to develop complex new concepts including application platforms and development tools.
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High-impact projects include envisioning and driving the creation of a new cloud capability from idea to delivery - using many of the concepts in the Framework - that Satya Nadella called Microsoft’s most strategically valuable API.
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With a Mechanical Engineering degree from UW and an MBA from The Tuck School at Dartmouth, Patrick has the unique skillset to combine traditional industries with the latest technologies like Analytics/ML/AI, IoT, and XR.
Patrick's background, how he thinks, and how this has enabled him to build out a wide-ranging portfolio of targeted innovation principles and best practices - each a powerful way to address a specific challenge that often blocks breakthrough.
I help teams quickly gain a new perspective to take the best choice – for the toughest decisions. These are the decisions that most teams botch – and dooms 85% to 95% of new projects. Given the terrible performance of popular methodologies, succeeding is as much random as it is managed.
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I rigorously develop a better way. These bungled decisions at key choke-points are not the team’s fault. For new, market disrupting concepts there are several key decisions that have levels of uncertainty that render popular models virtually powerless.
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For the riskiest and most pervasive of these decisions, I've performed rigorous and sophisticated research to develop and battle-test new breakthrough models. Not a guess. Not a “good idea” or speculation.
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These many new models create a new language offering new perspectives. These perspectives create new insights enabling teams to take high quality decisions they could never take - or even comprehend - with popular practices.
Market Fit Fast is a small subset of these tools where new perspectives dramatically contrast with the failure of popular tools. Every team sees a huge impact focusing on only a few points.
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So instead of furiously making big bets throwing new concepts at unclear markets trying to solve fuzzy problems – unlock your team:
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deliver compelling customer value
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to the market niche most likely to buy and prove new concepts
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in a fraction of the typical time